Why am I not showing up in the Map Pack?
Usually four signals, all fixable. Your primary category does not match the money search. Your services list is thin or auto-filled with noise. Your website says nothing machines can read, so Google cannot verify what your profile claims. And your name, address, and phone drift between your site and your profile just enough to break trust.
Google fills the Map Pack with businesses it can verify, not businesses that are best. That is bad news the day you learn it and good news every day after, because verification is an engineering problem and engineering problems get solved.
How do you actually move Map Pack rankings?
We start by measuring reality. A 49-point Local Falcon grid scan shows your real ranking at 49 spots across San Antonio, not the one flattering result you see from your own office. Green means top three. Most prospects see a lot of red.
Then the alignment work: primary and secondary categories matched to how customers search, a clean services list, and a website rebuilt to mirror the profile field for field, schema included. Google reads both, sees one entity, and starts trusting you with placement. We rescan on the same grid so you watch the map change color with real data.
How long does local SEO take to work in San Antonio?
Profile-level fixes often move rankings within two to six weeks. The entity alignment that holds those rankings takes longer, usually a full quarter, because Google rechecks consistency over time before it commits.
One San Antonio roofing contractor we aligned is now the first answer ChatGPT gives for emergency roof repair at 41 of 49 grid points, holds a 5.0 rating across 471 reviews, and lifted their map share of local voice from 16 to 21.9 percent in seventeen days on an 81 point grid. A mobile spray tanning client ranks top three in the Map Pack citywide and number one in organic results for her core search. All of it is checkable on a map right now.
What is a grid scan, and why check rankings from 49 places?
Your Map Pack rank is not one number. Google answers every search from the searcher's location, so a plumber can be number one near their shop in Helotes and invisible twelve minutes away in The Dominion. Checking your ranking from your own office tells you almost nothing; it is the single most flattering data point that exists.
A grid scan asks the same search from 49 points arranged across your service area and maps the answer at each one, green where you win, red where you do not. That map is the honest starting line: it shows exactly which neighborhoods you own, which ones are close, and which ones need dedicated work before they produce calls.
Can I rank in neighborhoods far from my address?
Yes, with honest limits. Proximity is a real ranking factor, so a business on Jones Maltsberger will always have a physics advantage near the airport corridor over a competitor based in Boerne. But proximity only breaks ties between businesses Google trusts equally, and most local markets are nowhere near that tied.
Relevance and prominence are the levers you control: a location page that genuinely speaks to Stone Oak or Alamo Heights, reviews that mention the neighborhoods you serve, and service-area settings that match reality. We have watched aligned businesses out-rank closer competitors across most of a 10 mile grid, because trust beats distance more often than the proximity myth suggests.
Verified results, not projections
0%
Share of Local Voice
BH Roofing across four roofing searches on an 81 point grid, up from 16 percent in seventeen days.
Top 0
Map Pack, citywide
Kissed by the Caribbean for San Antonio spray tan searches.
0
points per scan
Every map ranking measured on a 9 by 9 grid across a 5 mile radius.
Measured with Local Falcon geographic rank scans and live Google results, June 2026. Rankings vary by location and search; the scan shows yours.
Questions San Antonio businesses ask us
The Map Pack is the group of three local businesses Google displays with a map at the top of local search results. It appears above the regular listings, captures most local clicks and calls, and is driven by your Google Business Profile, your website, and the consistency between them.
Match your primary category to the search you want to win, complete your services and hours, earn steady reviews, and make your website mirror your profile exactly: same name, address, phone, categories, and schema. Consistency between profile and site is the signal most San Antonio businesses are missing.
Monthly local SEO in San Antonio commonly runs several hundred to a few thousand dollars depending on competition and scope. We price after a free scan and a 15 minute readout, so the plan is based on your actual gap, not a package guess.
Yes. Review count, rating, recency, and your replies all feed local ranking. Reviews work best when the rest of the entity is aligned; a 5.0 profile with a misaligned website still gets filtered. Our roofing client pairs 471 five-star reviews with full alignment, and holds the map.
No honest agency can, because Google decides. What we do instead is measure your rankings at 49 real points across San Antonio, fix the signals that hold you back, and rescan on the same grid so progress is visible data, not a report you have to take on faith.
Find out where you actually rank on the map
The free visibility scan checks 49 points across San Antonio for the search you care about and shows you the real red and green. It runs live, in about a minute.
Get Your Free Visibility ScanFree. Real data. Your grid renders in about a minute.