Straight answers
What custom means
when we say it.
What does a custom website design include?
A page plan built from your Google Business Profile, a design made for your business and your customers, and a build in fresh code. No theme underneath, no page builder, no plugins to update. We write the copy with you, set up the schema on every page, and launch on your own domain.
Lefty’s Draft House had no website for twenty years. The one we designed for them is theirs outright, and so is yours once the site is complete and paid in full.
Why not just use a nice template?
A template is built for every business, so it is built for none. Its pages are the pages the template author imagined, not the services on your profile. Google reads that gap. When a search for a specific service lands on a general page, a competitor with a page for that exact service gets the click.
A custom design also loads faster. There is no theme code for features you never use, which is why our sites hold Core Web Vitals green on real phones in San Antonio, not just in a lab test.
What does mobile first web design mean for my site?
Most people who find a local business are holding a phone when they do it. So the phone layout is the real design, not a squeezed copy of the desktop one. We lay out each page at phone width first: what shows at the top, where the number sits, how far a thumb has to travel. Then the layout grows into a tablet and a desktop, adding room instead of cutting things out.
Google ranks the mobile version of your site, and it measures the phone experience in the field through Core Web Vitals: how fast the page paints, whether the layout jumps, how quickly it reacts to a tap. The phone test we run on every page before it ships: loads in under a second on cell data, the call button sits at the bottom of the thumb, every tap target is 44 pixels or larger, the text is 16 pixels with no pinching, and nothing scrolls sideways at 390 pixels wide. For a bar on the St. Mary’s Strip on a Friday night, that is the difference between a tap and a bounce.
What makes the design SEO friendly?
Four things you can check. The page says what your Google Business Profile says, down to the service name. The page has one heading that names the service and the city. The structured data on the page repeats your business facts in a form machines read. And the page loads fast enough that Google measures it as fast on a phone. Most sites fail the first one: the profile says Water Heater Repair and the site says Plumbing Services, and Google is left to guess.
Schema does not rank a page by itself. It removes doubt. When your LocalBusiness schema names the same business, phone and address as your profile, Google can connect the two with confidence, and so can the AI engines. Kissed by the Caribbean’s pages carry that structure, and on our October 20, 2026 scan ChatGPT drew on her services page at 80 of 81 points and named her in 73 of the answers. Every page we design ships with JSON-LD schema, one clear H1, headings written as the questions customers type, an llms.txt file for AI crawlers, and clean robots rules. None of it is bolted on later.
How do you design for the way my customers search?
We start with the searches that matter in your trade. A roofer in Stone Oak and a bar near the Pearl are found by different words on different days, so their pages are planned differently. Each page answers one question in plain language, with a heading a person would actually type.
Then we check the design against the search again: does the page say what the profile says, does it load in under a second, can a thumb reach the call button. That is the whole test.
What does it cost?
Websites run $499 to $1,499 for 1 to 5 pages and $1,499 to $4,999 for 6 to 10 pages, based on complexity. GBP Alignment is included with every site. We do not build e-commerce stores. A custom design is not a bigger bill; the page count comes from how many services and areas your profile lists, which the free scan shows before we quote.
Once your site is complete and paid in full, the code is yours. Just ask, and we'll hand it over. Hosting is $25 a month, or $180 a year paid ahead ($15 a month). Edits are free for 30 days after launch. After that, content changes are $35 an hour and development is $75 an hour, logged in 15 minute steps and charged monthly to the card on file. We tell you the time and cost before we start. Need online booking or an AI assistant on your site? We scope add-ons like these in your free consultation. Some run on accounts you own, with their own fees.
Designed in, left out
What every custom build gets.
What it never gets.
How a custom design runs
From your profile to a live site.
Questions San Antonio businesses ask us
Custom design, answered.
Websites run $499 to $1,499 for 1 to 5 pages and $1,499 to $4,999 for 6 to 10 pages, based on complexity, with GBP Alignment included. The page count comes from what your profile lists, which the free scan shows before we quote. Hosting is $25 a month or $180 a year, and edits are free for 30 days after launch.
Yes. Text and photo changes are simple, and we show you how. Most owners prefer to send us the change and have it live the same day: content edits are $35 an hour after the first 30 days, quoted before we start.
No. If you have one we use it. If you do not, we design the site around your name, your colors and your photos, and the look holds together without a separate branding project.
No. Martinez Tire & Auto, Castroville PT and Value House Painting share the same system underneath and look nothing alike. The system is how it is built. The design is yours.
Yes. Every page is laid out at phone width first and then widened for tablets and desktops, so the call button sits where a thumb rests and nothing scrolls sideways. We test on real phones before launch, not only in a browser preview.
See what a site built from your profile would change.
Request the free website scan. We send you your real Google Maps rankings across San Antonio, which services have no page yet, and the accessibility problems we spot on your current site.